TikTok is a magical social media app where you can make wonderful TikTok videos, follow your favorite influencers, and live on the trending tab. But, if you want to make it on the app, much like every other social media platform, you will have to gain a lot of TikTok followers, views, and TikTok likes. This is not easy but here are some great tips on how to do it!

Brief History of TikTok

TikTok is an app that is owned by the Chinese company, ByteDance. They first released their social media app, Douyin in China in September 2016. This is similar to TikTok but it is only used in China. It was not until 2017 that ByteDance released TikTok outside of China. The app went worldwide in August 2018 after it merged with Musical.ly. Much of what made Musical.ly popular is the lip-syncing feature of the app that is still used on TikTok to this day.

A picture of the TikTok download screen on Google Play Store on an Android phone

Plus, you can do a lot on TikTok such as post videos that are between 15 seconds to 3 minutes, play with filters, do live streams, etc. As well as duets with other TikTok users. The TikTok app has tons of active users as well as plenty of high-quality interesting videos. This means that the app is over-saturated meaning that it is more difficult to stand out for the rest. However, it can be possible with a plan, time, and luck. As well as hard work and creativity.

Why You May Want to be TikTok Famous

A lot of people that use social networks mostly do it for fun and to keep in touch with people. However, there is an increasing number of users that want to make a name for themselves with their TikTok account and reach their target audience. This is so that they can have an impact in the social media world as well as earn money through the app itself or sponsorships and partnerships.

They aim to make quality content while trying to work the TikTok algorithm in their favor. This is how popular videos get a lot of TikTok views, likes, and the user ends up increasing their TikTok fans following. Therefore, it is also wise to know what the trending hashtags are to get to your new audience. Social media marketing can be very helpful in this aspect to gain new followers to your TikTok profile.

How To Stand Out

When it comes to standing out on TikTok, you can think of your TikTok account as running a YouTube channel. This means that you would want to create new videos with unique content, regularly, as well as stick to a posting schedule as much as you can. The best content is usually relatable, funny, or educational such as tutorials. This can be a great step towards making original videos to increase your number of likes on the app. It all starts with your account from your profile picture, your bio, to your TikTok username.

You would want to make something that is catchy, memorable, and helps you stand out among the TikTok pack.

And using the right hashtags, much like gaining Instagram followers, can be great for your page to grow. Therefore, use hashtags wisely. As well as having an Android phone or iPhone with a very good camera can help you out a lot.

How To Get More Likes On TikTok

When it comes to getting likes on TikTok or any social media platform for that matter, it is worthwhile to aim for organic likes and interactions. This means that the likes are from other TikTok users, and not bots. While you can buy TikTok likes, and even followers, this can backfire badly if you do get big on the app. We, and TikTok, strongly support going for organic likes.

One of the ways to do this is by following the trends that pop up on the app. This is what many influencers do, as well as people starting that want to make a name for themselves. TikTok’s algorithm is a complex one that is always looking for entertaining content that is happening “now”. Plus, the app can reward some users who hop on the trend and grow their profile organically.

Finding New Trends

One of the best ways that you can grow your likes is by doing the newest trends as they happen. This could get you on the #ForYouPage or #fyp for short which will show your content to the widest audience on the app, improving your chances for more likes. As well as followers. However, you would have to research and keep up-to-date with the newest trends and work quickly to get on it before they go away getting replaced by something else. A strong suggestion would be that you create content that is original, brings value as well as entertains users. TikTok will take notice, hopefully, and “help” you not only gain likes but followers too.

Make a Challenge

TikTok users seem to flock to doing challenges. Therefore, you should think about creating your own one. It can be something simple as well as fun for other users to do. As much as people love to do a fun challenge, what they love more is doing something new and interesting. Even if it is a simple thing like seeing how many sit-ups you can do with a ball on your back before it rolls off. If you get it right then you can land on the #fyp which is the trending tab on TikTok. From there your views, likes, and audience would be able to grow. Furthermore, you would be able to show off your brand to them, as well as other content that you are making.

Hashtags

,Using the right hashtags is a good way to get your content out there. It is the way that people discover new content and TikTokers. Hashtags are the general terms that people look up when they want to view something.

These can be #funnycats, #acting, #singing, #pov, etc. and of course #fyp. The more detailed and niche you go with your hashtags, the better your chances of finding an audience.

Hashtag concept illustration of young people using mobile tablet and smartphone for sending posts and sharing them in social media.

Remember that TikTok is over-saturated with hashtags, users, and content. Therefore, narrowing it down as much as you can, could give you the boost that you need. However, also include more well-known and popular ones that a wide audience is searching for. But, make sure the hashtags relate to your content.

Top Songs

Since TikTok basically started as Musical.ly (a music lip-syncing app) it would make sense that music is a major thing on TikTok. Therefore, also pay attention to the latest songs or the ones that are most used on the app.

There is a new song trending almost every week that you can lip-sync to, interact with, or make a skit on, depending on your content. But, pay attention to the latest songs. And, remember not all the latest songs on TikTok are the current ones. Trends are very strange that way.

How To Get A Lot Of Followers On TikTok

The above-mentioned points mostly focus on getting more likes. While the number of likes can increase your chances of gaining followers, that may not always be the case. If anything you could end up losing the followers that you have gained. Yes, you can make a video that gets tons of likes, but your follower’s count is not rising.

Therefore, you would want to identify the audience that you want to target.

Decide the type of users that you would want to make content for. You can do this by doing stuff that you like. As well as research. To do the latter, go onto the app, and check out the hashtags that you want to use on your own content. It is here that you can see how other users create, edit, as well as present their content to appeal to the audience you want to target. Find inspiration from these users. However, do not copy them. While it is easy to do so, there is a huge problem in the long run.

One: they have a lot more experience than you, therefore, their content could possibly be better. And, two: would you want people to follow you thinking you are someone else, as in a copycat? That is why we say look for inspiration, and not copy. Copying will bite you in the end. It has for many other users in the past, and no offense, you would not be any different.

Consistency

Once you have figured out which type of people you want to target, as well as the type of content you want to create and post, now is the time to start a schedule. The thing about social media, currently when you are starting your road to influencer stardom, is consistency. Big-name TikToker’s can get away with being inconsistent because they have built a loyal fan base. You have not yet. Therefore, being consistent is the best way to gain an audience. This would mean that you would have to regularly use TikTok, as in every day, to build a following.

When users see that you are posting regularly then they are more likely to follow you if they like your stuff. While you can hit it big overnight with the right video at the right time, this does not mean that your followers will stay if you do not produce new content. Therefore, make content, and experiment with it. You can get creative as much as possible and it is okay if one video does better than the others.

You can explore how to create your content, and experimentation is the best way to do that.

Plus, one of the best ways to grow a following is if you do something new such as using new filters on the app before anyone else.

Use Other Platforms to Promote

You can think of social media as being a web. Every platform is linked to each other, and you should use this to cross-promote your TikToks. You can share your videos on Facebook, Twitter, Instagram, Reddit, and any other social media platform you get your hands on. Even if you think it is a small one, you never know who could be watching. The idea of cross-promotion is popular in the social media world. Plus, a lot of apps love when you share your content, or if your content gets shared by other users.

It helps grow your TikTok profile since your content is reaching a much wider audience even outside of the app.

You can even use YouTube to cross-promote. What you do is that you mash all your 15 seconds to 3 minutes TikTok videos into one longer one, and upload it onto YouTube. Add an end card with your TikTok username so that people who liked what they saw can find you on the other app. As well as link it in the description and pin it in the comments.

YouTube prefers longer videos when compared to TikTok, so aim to make the YouTube video about 8 minutes long. If you do not want to do a mash, you could make longer behind-the-scenes videos as a way to promote your TikTok.

Collaborations

TikTok has a feature where you can do duets with other users. You can use this to your advantage by asking more well-known users to do a duet or do a collaboration with you. However, you do not even have to aim for those well-known TikTokers, you can ask your friends who also use the app. The, idea of collaboration is to get your face/ work in front of new people.

This can be done by working with someone who has their own audience outside of your followers. It would be wise to ask users who have a similar following count to yours, or a bit bigger. While you can try your luck with the big names, keep in mind that they get plenty of messages from followers, etc. or they are too busy to do it.

Other Type of Content To Post On TikTok

Creating content by yourself is not as easy as people make it look. Therefore, you would want to make a plan on what other content to create outside your main ones. You can still do what you intend to do, but we would suggest making supplementary videos. Such as behind-the-scenes since many people love to see how something is made, or even a blooper reel. It would also be a worthwhile idea to do lives, where you can talk to other users. You could even get lucky and get a comment from a well-known one to boost your view count.

Gaining likes and followers on TikTok is not as easy as it once was. While these tips that we have given you could point you in the right direction, unfortunately, there is no guarantee. There is never a “quick fix” on gaining a lot of followers and likes. But, just have fun on the app, and enjoy the process. Also experiment as well as pay attention to the hashtags, and trends if you want. Good luck and happy posting.