TikTok is a social media app that keeps growing in popularity. Influencers such as Addison Rae, Loren Gray, and Charli D’Amelio have gained a lot of followers on the app, helping them to monetize through sponsorships and partnerships. With their high engagement rate as well as video views this is not a surprise. Even you can start making money, real money, with your TikTok account, but then the question comes up: does TikTok pay you and how much?
TikTok is one of the more recent social media apps where users can post short videos, go on Lives, and interact with their followers. Much like Snapchat or owning a YouTube channel, TikTok can be monetized if you have enough followers and engagement. A short history of TikTok is that it is owned by a Chinese company called ByteDance who also has a TikTok app by the name Douyin in China. You can post TikTok videos that last for 15 seconds to 3 minutes long. As well as put a bunch of filters on them, similar to Snapchat.
Douyin was released in September 2016 in China and TikTok was released a year later outside of China. TikTok went worldwide in August 2018 when it merged with an app from the past called Muscial.ly. This was one that was mostly used for lip-syncing content to be posted on it, and that is how it became quite popular and well-known. TikTok allows a lot of creativity, and fun in mostly portrait format since the app is on mobiles.
Many TikTok influencers or TikTok stars have managed to make money off the app, much like content creators do on other social media platforms. As long as you stick to community guidelines, have a high number of followers, and make trending a lot you can, hopefully, make money through influencer marketing. But that begs the question: how to make money with your TikTok profile?
There can be several ways to earn money through TikTok, such as getting sponsorships to make sponsored posts, asking for PayPal donations through live streams, selling merch, ad revenue, etc. much like all influencers do. But, to earn money through only posting TikTok content you would have to meet certain requirements. Such as:
Meeting the above points means that you can apply for the ,TikTok creator fund. However, you have to be living in either Germany, Spain, Italy, France, the US, or the UK.
Making money on any social media network depends on the number of followers people have, as well as their rate of engagement. This also applies to TikTok. People with a lot of engagement, views, and followers will make more money. It is estimated that they can make ,200 USD to 5 000 USD per month.
TikTok users who do not have more than 100 000 followers will not make any money, but ones that have over a million followers will make money. However, being part of a niche can help out a lot as well as knowing and using the right hashtags. Good TikTokers find a niche that they play to and this can be dancing, singing, acting, finance, mental health, advice, DIY content, etc. But they can also make money off of…
Many users that make money off the app take advantage by promoting other companies to sell products to their followers. The amount that they get paid depends, once again, on the number of followers and engagement they have. ,Influencer Marketing Hub says that a TikToker is able to earn between 200 USD to 20 000 USD for branded content. Therefore, to get the latter amount one would need a lot of followers who are active and engaging on their TikTok account. Engagement rate is calculated by how much followers and viewers interact with posts through liking, viewing, and commenting. As well as sharing.
There are many TikTokers who you can follow to give you inspiration. It would be best to follow those that you are interested in. However, it would not hurt to check out the top money-makers on the app and try to figure out how they do it. With that, here are the top 7 TikTok stars who have made a name for themselves, as well as a lot of money through the TikTok app.
Addison Rae aka addisonre is a TikToker that has been on the app the longest. She makes 5 million USD annually by posting short dance clips. This makes sense since she was a competitive dancer who has about 76. 7 million followers. Plus, she gets about 5 million likes. All of this and more has helped her to create her cosmetic company called Item Beauty.
Charli D’Amelio is one of the most well-known TikToker and she earns 4 million USD per year. She was also a competitive dancer and made a huge following through her dance clips and moves. She gained 108. 6 million followers. All this helped her land gigs such as the Sabra Hummus Superbowl commercial as well as has a Dunkin’ drink named after her called the Charli Cold Foam.
Dixie D’Amelio earns about 2.9 million USD per year and has about 40. 3 million followers. Her posts are different from the previous two since they are more about her singing than dancing. And, as the name points out, she is Charli D’Amelio’s sister.
Loren Gray is also a TikToker that managed to land a record deal with Virgin Records in 2018. She has about 51. 3 million TikTok followers. And, she would regularly get about 2 million likes per post. All this helps her earn 2.6 million USD annually, with the help of sponsorships from Burger King, Revlon, and Skechers.
Another on this list is Josh Richards. He posts lip-syncing and dancing videos on the app. He has a follower count of 24. 5 million. He earns 1.5 million USD per year with the help of sponsorships. He is also an entrepreneur who created a company called Ani Energy when he was 18 years old. Plus, he is a co-founder of Talent X which is a talent management agency.
Another dancer who posts TikTok videos is also a choreographer by the name of Michal Le. He has been on the platform since 2016 gaining about 4342 million followers. This and his partnership with Bang Energy drinks earns him about 1.2 million USD per year.
And the last on this list is a beatboxer by the name of Spencer X. He began posting on TikTok in 2019. On TikTok, he has about 10 million followers and his YouTube channel has about 2.69 million subscribers. He had partnerships with Uno, Oreo, and Sony.
The above TikTokers have managed to grow their audience and brand through hard work, luck, and consistency. But, since TikTok is a popular app with millions of users online the idea to stand out is a lot harder than it was in the past. This is due to the influx of users meaning that making money on TikTok is a lot harder than it was. But, if you work hard, keep to it, and follow the upcoming steps, hopefully, you will be on the right path to making an income. This is not a fix-all answer since a lot of it depends on TikTok’s algorithm, timing, etc. These steps are to point you in the right direction, they are not a guarantee.
When it comes to social media the first thing you would want to do is think of the niche you want to target. This is before you set up your profile. A niche should be something that you have an interest in, as well as something that you can explore further. Going for something that is overdone or very general can lessen your chances of gaining a following.
A good idea would be to log into the app and explore the different hashtags that you are interested in. From there you can figure out what type of content you want to post and focus on. However, you should be creative, have fun, as well as add some informative value to the content. These seem to do the best when it comes to social media posts.
When you figure out the niche you want to target you should set up your TikTok profile to follow suit. This means making the bio simple, but accurate, choosing or making a profile picture that gets your intention across. Remember you should look at your profile from the eyes of your potential new followers who have zero ideas of who you are.
The key to growing an audience is making content that people want to see. This can take some trial and error. But, it can be worth it in the long run. Furthermore, you should aim to make your videos stand out in terms of style, content, and how they are made.
This is so that your content is easily recognized by other users. You can ask your friends to check out your content and to give constructive feedback so that you can know which direction to go in. As well as what you can work on. However, do not be too hard on yourself since this process will take time. And, it is the most difficult to get flowing.
TikTok is an app that is about regularly uploaded content. This means that you would have to plan out a posting schedule that you can stick to. This will make your account be active so that users do not think it is a dead one.
If you are a busy person, then you may want to set time aside to make multiple videos in one day so that you have a backlog that you can fall back on.
It is suggested that you should aim to post 1 to 3 times a day. You can also post “making ofs” or “behind the scenes” content so that people can see how you did something. This can be simple even if it is just telling them which filter you use. But, planning can go a long way to help keep you on track, as well as see how you can handle your upload schedule.
One of the things that sponsors look for is engagement. This can be done by you asking your potential followers for interactions, asking them questions to answer, or posting competitions. However, the latter would only work if you have something to give out, as well as the method of sending it to the winner so be very careful with that one. There are also lives that you can do where you can interact directly with your audience.
These can be a great way to grow and make sure that users see you are a living person, as well as get to know you a bit better. You can also interact with comments or like other users’ videos. This too can help get people to check out your TikTok content. As well as to maybe even meet people to collaborate with.
While making money through TikTok can be a great long-term goal, it does not mean you have to do so. TikTok is a social media app like any other where the point of the app is to have fun. If you do not want to build an empire then you do not have to. You can just use the app to post fun, funny videos and not stick to a posting schedule. Being and becoming a social media influencer is not for everyone. And it seems to be a lot more stressful than the influencers like to show you. This could be because they have an image to keep up.
The amount of money TikTok stars make on the app depends on the number of followers and the rate of engagement they have. It is estimated that TikTok users could make between 200 USD to 5 000 USD monthly. But, the most followed ones can make money in the millions. But, it is a lot of hard work, scheduling, creating, planning, etc. And since it is fairly over-saturated it just makes it more of a challenge.
Not impossible. That is also the fun in growing an audience on TikTok, the challenge. If you are using TikTok to grow your empire or just for fun, enjoy the app for what it can give you. Have fun with it regardless of your end goal. We wish you luck and a happy posting. Plus, if you want to read our other social media accounts, then check them out in the blog tab.