TikTok is a fun app. But, it is also one that can make you money if you get high enough numbers. Or go viral. However, standing out for the crowded TikTok gang is not as easy as it once was. But, we have a few, well 21, of the best TikTok ideas to attempt to get those numbers raised.

What Is TikTok

TikTok is a social media app where TikTok users and influencers post short videos. These types of videos can include dance videos, DIY, tutorials, lip-syncing videos with original sound, make-up tutorials or hashtag challenges, etc. The social media platform has grown in popularity gaining the interest of small businesses as well as influencer marketing. TikTok is owned by ByteDance which is a Chinese company. Furthermore, the version of the app in China is called Douyin.

Asian woman using mobile phone take video clip of senior people dancing to share on tiktok application

TikTok is an app where users can post videos that are between 15 seconds to 3 minutes long. These can also have filters over them to make them more fun to make. As well as entertaining to watch. The Douyin app was released in China in September 2016, with TikTok following a year later. But, TikTok was not worldwide at its launch, although it was able to be loaded outside of China. It only became worldwide in August 2018 when it merged with Musical.ly. An app where users would lip-sync to popular songs.

A feature that carries through to TikTok. TikTok is a fun app that allows for creativity from the filters that one can use, to the way one can edit their content. The videos are often shot in portrait as one would hold a phone. There are all sorts of content on the app that standing out is no small task even for big TikTokers. However, there are a bunch of ideas that you can try. But, these are only ideas and suggestions. They do not guarantee success since, like all other social media apps, it is often dependent on the algorithm to gain popularity.

What Would Happen If You Did Become TikTok Popular

The more followers one has the more they will get noticed by sponsorships. However, this is usually done by gathering a large following on TikTok then shifting them to another platform such as Instagram or YouTube with the hopes of monetization. Or you can stay on the app and advertise sponsors by talking about them in video or tagging them in your captions. But, first, you would have to get them to agree to it as well as to the payment. Regardless of which path you want to go down, there will be a lot of effort and work involved. Or you could just get lucky with timing. But it is worth a try even if it is just for fun.

1. Trending Hashtags

One way to gain followers is by going viral. This could be done by doing trending hashtags such as dance challenges, etc. However, you can also start your own challenge hashtag and hope it takes off. This would be a better way to get noticed since it would make you stand out for the others doing the same challenges.

An example of this working is with Chipotle who used #GuacDance on July 31 in 2019 for National Avocado Day. The challenge was that TikTok users could make a dance that is inspired by guacamole. This challenge also helped Chipotle gain more customers because they were able to sell 800,000 sides of guacamole due to the challenge. Therefore, making an original TikTok hashtag challenge is not only great for future TikTok influencers but also for business owners too.

2. Dance, Dance, Dance

The best TikTok videos are dance ones. However, these dances should be original with a trending, as well as catch song. But, you may also opt to make them funny videos as well since everyone is often looking for a good laugh.

3. Sing, Sing, Lip-Sync

A lot of popular videos on TikTok are not only hashtag videos or dancing ones, but singing ones too. Or in a lot of cases lip-syncing ones. Do not worry, everyone on TikTok knows that everyone lip-syncs it is on purpose. However, you can add a twist to the song you are lip-syncing to.

4. Redo Dialog with A Twist

Another way to gain views and followers is similar to the above point, but instead of music, it is with movie scenes. You can take a classic scene and redo it by also adding a twist to it or reenacting it in another genre or way. However, this will take some video editing skills to get it right as well as to fit into a short-form video.

5. Voiceovers

The video-sharing app lets you record voiceovers on random videos you have made. This can be ripe with comic stylings, deep stories, or fun thoughts. Give it a shoot, or a voice.

6. Animals and Pets

It is no secret that many users online love pets and animals. So take a few videos of yours and upload the adorableness for the TikTok world to see. However, it can be educational videos or hacks on how to look after and raise a pet. But, let’s not make it a habit that ends up in animal abuse.

7. Make Art

Social networks are a great place to share artworks, as well as works in progress. TikTok is no different since people love to see the creation of something more than the final product, it would seem.

8. Answer Questions with Song Covers

You can be asked a question, or make one up on your own. And, answer it by posting a song cover that answers the question usually in a comical way. Almost, like using a meme.

9. Simple, Calming Videos

Users seem to flock to videos that make them feel calm while they watch something unusual. Yet, still pleasing. This one will take some trial and error to figure out.

10. Cut Fruit Interestingly

Similar to the above you can level up your fruit cutting skills by figuring out how to cut them into interesting and different shapes. Users seem to love these types of videos. But, be careful and practice before filming. Unless you intend to make a goof of the whole trend.

11. Living in Lockdown/ How It Was in Lockdown

One of the most worldwide relatable experiences everyone has had is to live in lockdown. This can be something to poke fun at.

12. Make-up

Much like YouTube, there are many make-up artists on TikTok showing off their skills. Why not join them and show the world what you got. Plus, it may even lead to the next point…

13. Collaborations

Influencers collaborate with other influencers as a way to grow their brand and to have some fun. This is an idea you can use. However, we would suggest that you make a bit of a following beforehand, as well as tell the other side of the potential collaboration what they get out of it.

14. Tutorials

Videos, where the poster teaches their followers how to do something, can go very well on all the social media platforms. That is because people online are usually looking to make/do something that they do not know how to do. There is a wide market for helpful, how-to videos.

15. Educational Videos

Other great types of videos that do well are the ones that are educational. These can be ones about science, theories, how-to-do, etc. basically anything that people can learn from is beneficial not only to them but to you as well. However, make sure it is entertaining.

16. Working Out

Summer is always coming in one of the hemispheres so people want to get into shape.

Professional personal trainer recording a video at home for his followers, he is talking to the camera

That is why they will watch workout videos which you can do from home. Make it easy, fun, and feel the burn, and your followers may grow.

17. Cooking

Lockdown has made many people discover they have a kitchen. This is because they have to feed themselves which means that they have to cook. But, not everyone knows how to do that task even if the lockdown is over. So why not make cooking videos showing people how to create quick and simple meals? That is what a lot of people want.

18. Freeze-Frame

TikTok has many filters that its users can use to make their videos more interesting and fun. However, Freeze-Frame seems to be one that is used a lot. It is a filter where it freezes on an image you make and then you can move to react to that frozen shot. This filter can be ripped with creative possibilities.

19. Daily Life

TikTokers usually made it big on the app by posting about their everyday life. You can do the same. It does not have to be over-the-top or outlandish. Just something that people can relate to.

20. Live Videos

Another way to grow your engagement and follow count is by hosting live. You can do this with another creator, or your friends. But, it is a fun way to interact directly with your followers and answer their questions. It can make them feel very included, which people love.

21. Celebrate Days and Occasions

History is filled with historical occasions that are spoken about and mentioned year after year. Do the same on your TikTok with thoughtful and ,well-meaning posts. You can also take it another step further by not only celebrating the historical events but the other days as well. Such as National Cat Day which is on August 8th, or International Dog Day on August 26th, etc.

Content Advice (for TikTok and Other Platforms)

Regardless of which type of videos you want to make you should do something that you would enjoy doing in the long term. This will mean that you would have to experiment and play around with a few ideas before you find one that you like to do and does well for your social network. Increasing view counts or followers is never an easy task due to the over-saturation of all the well-known and often used social media platforms. However, users are often looking for content that is well-made, educational, but also very entertaining.

This is the key to making it on any platform, but it will take a lot of time and effort. Plus, marketing is also very important and it will require cross-promotions on different social media platforms like Facebook, Twitter, Instagram, etc. When it comes to social media marketing it is wise to use the right hashtags while making videos that people would want to enjoy watching. You must also take into account shareability since this is how your follower count is going to grow. The correct hashtags can be discovered by trial and error or by using online services to figure them out.

However, they will often change meaning that you would have to keep up with the trends. However, entertaining educational videos do well because users watch them for the information and then may share them for entertainment. This means that your video could spread to a wider audience. Allowing more people to view your content increases your chances of gaining more followers. But, getting trending is never an easy task even if the right hashtags are used. The algorithm is tough.

That is why it is important to have video content that is in line with creative TikTok so that your TikTok account can grow in terms of TikTok followers, views, etc. Another thing to keep in mind is constantly. People want to follow users that will post regularly. This is the harder part when it comes to wanting to become an influencer. It will be exciting in the beginning but then after a while, it will lose that excitement. However, that is the time to keep going, keep posting.

That is why it is difficult since it is no longer new and exciting for you. However, allow yourself to change and grow even if you do make a fanbase. This can keep your creative juices flowing while keeping your interest in the app. But, till then just have fun trying new ideas even ones that are not on this list. Or that you have created yourself.

But Keep In Mind

One of the most important aspects is to have fun. You can use TikTok as a means to eventually make a profit but this will be years in the running. However, you can use the app for fun. This will be clear to your audience when you are having fun since they will be having it too while watching your videos. While there is a surplus of users on all the social media apps, the one thing that has never changed is that people flock to those that enjoy using the apps they are on.

However, we do hope that this article gives you some ideas on what to do on and with your TikTok account. If you care to read more, check out our other social media-related posts on our blog. They cannot only help you with TikTok but other social media platforms such as Instagram, Snapchat, and even Facebook. All of them are important when it comes to social media marketing.